Our Story How It Works Loyalty Find Us 🎵 Our Song Dashboard →
YOUR LOYALTY CARD — IN YOUR POCKET

Simple Bru, in your pocket.

Earn a stamp with every coffee, redeem free ones, and lose the paper card for good. The same Simple Bru — now an app that makes every visit smoother, for you and your barista.

10
stamps to a free coffee
0
paper cards to lose
Brú
your AI barista, built in
Dr. Cray — Simple Bru mascot
Dr. Cray
Est. 2024 South Africa
WHY THE APP

Your coffee shop, in an app.

Simple Bru is the loyalty app for Simple Bru Coffee Co. Every coffee you buy earns a stamp automatically — scan a QR from your barista, or just pay at the till and your stamps appear. No card to carry, nothing to forget.

It's built to make the whole thing smoother: faster for you at the counter, simpler for your barista, and friendlier thanks to Brú — our in-app AI who answers your questions any time. Your coffee, rewarded, right from your phone.

Specialty Beans Loyalty Rewards QR Scanning South African Craft Free Every 10th Cup
HOW IT WORKS

Three taps to your next free coffee.

Download the app, buy your coffee, and watch the stamps stack up. It really is that simple.

STEP 01
📲

Download & sign in

Get the app from the App Store (Android coming soon) and sign up in seconds with email or Apple.

STEP 02
🔲

Buy your coffee

Scan the QR your barista shows you, or just pay at the till — your stamp lands in the app instantly.

STEP 03

Enjoy a free one

Every 10th coffee is on us. Redeem it right from your phone and show your barista the code.

WHAT'S INSIDE

Everything that makes Simple Bru simpler.

A loyalty app built around your coffee — and the people who make it.

📱

Stamps, automatically

Scan a QR or pay at the till — your stamps appear in the app, with no paper card to lose.

🎁

Free coffees, tracked

See exactly how many coffees until your next free one, and redeem it in a tap.

🤖

Ask Brú, anytime

Your friendly AI barista answers loyalty questions and coffee curiosities, day or night.

💳

Pay at the till

Earn just by paying on the card machine — confirm it's you and your stamp is in.

📰

News & specials

Be first to know about new menu items, promos and what's on at your store.

📍

Find your branch

Locate the nearest Simple Bru and get directions in a tap.

LOYALTY
Total Stamps
7
Rand Spend Tracker
R 14.00
Progress to Free Coffee
·
·
🎁
THE REWARD

Every coffee counts.

Ten stamps, one free coffee — and your phone keeps the count so you never lose a stamp again.

Earn with every cup
A stamp for every coffee, added automatically.
🎁
Free coffee on us
Your 10th coffee is free, every cycle.
📈
Track your spend
A private record of what you've spent — just for you, no charges in the app.
GET THE APP

Scan, sip, repeat.

Your stamps appear automatically, free coffees stack up, and Brú is always a tap away. It's your Simple Bru — always in your pocket. On the App Store now, Android coming soon.

🤖 Meet Brú — try it now
Brú is your AI barista inside the app. Ask a coffee or loyalty question and see how it answers.
✓ Now on the App Store · Android coming soon
🍎
Download on theApp Store
Coming soon toGoogle Play

The Simple Bru app is live on the App Store — download it and start earning with every coffee. Android is coming soon; leave your details below and we'll tell you the moment it lands (or help you test it right now).

📱 Get Simple Bru on Android
It's live on the Apple App Store now. On Android? Leave your email or WhatsApp number and we'll tell you the moment it's on Google Play — or tick below to help test it today.
Caffeine Expressionists
Loyalty Progress
·
·
🎁
7 / 10 stamps · R 14.00 balance
NEED A HAND?

Found a problem? Tell us right from the app

Every screen in the Simple Bru app has a gold help button so you can report an issue in seconds — and we’ll get back to you.

🐞
1. Tap the gold 🐞 button It’s in the bottom-right corner on any screen. It snaps a picture of what you’re seeing.
✍️
2. Describe what happened Type a quick note — the screenshot is attached automatically — then tap Send.
📬
3. We reply to you You’ll get our answer by email, and you can see it any time under “My reports” in the app.

Prefer email? Reach us directly at info@simplebrucoffee.co.za.

Find Us

Our stores

Pop in, scan your QR, and let us make you something special.

Loading stores…
Our Sound

The Simple Bru Song

Every great coffee shop has a soul — ours has a soundtrack. Simple Bru was written and recorded to capture the warmth, the ritual, and the community that makes every cup something worth coming back for.

Simple Bru
Simple Bru
Original Track  ·  Simple Bru Coffee Co.
0:00 / 0:00
🔈 🔊