Simple Bru Coffee Co. is more than a cup of coffee — it's a loyalty experience. Scan, earn, and unlock a free brew every 10 coffees. Available in-store and on our app.
Simple Bru Coffee Co. was born from a love of honest, expressive coffee. We believe every cup should be an experience — from the first smell to the last sip. Our baristas are artists. Our beans are carefully sourced. And our loyalty programme means the more you love coffee, the more it loves you back.
Based in South Africa, we're building a community of coffee lovers who believe that great coffee should be simple, bold, and always rewarding.
Every cup, every moment, every bean — straight from the Simple Bru brew room.
No punch cards. No fuss. Just scan and sip.
Grab the Simple Bru app, create your account in under a minute, and link your loyalty profile to your favourite store.
Show your in-app QR code at the counter. Our barista scans it, your stamp is logged instantly, and your Rand reward balance grows.
After every 10 stamps you unlock a completely free coffee of your choice. No expiry. No catches. Just great coffee, on us.
The Simple Bru app puts your loyalty, news, and nearest store right in your pocket.
Track your stamps in real time. See how close you are to your free cup with a beautifully visual loyalty dashboard.
Your personal QR code is always ready. Scan in seconds — no app navigation, no waiting. Just hold up and earn.
Every purchase adds a Rand value to your balance. Watch it grow and redeem it against future coffees.
Stay up to date with new seasonal brews, special offers, and stories straight from our baristas.
Locate your nearest Simple Bru on a live map. See opening hours, contact details, and navigate with one tap.
Chat with Brú, our AI barista assistant. Ask about your loyalty balance, menu items, or let Brú recommend your next brew.
LOYALTY
Our loyalty programme is designed to reward regulars — not just first-timers. The more you visit, the more you earn. Simple as that.
Available now on iOS and Android. Download the app to start earning stamps, track your Rand balance, read coffee news, and find your nearest store — all in one place.
New seasonal brews, barista tips, and what's happening at Simple Bru.
Pop in, scan your QR, and let us make you something special.
Every great coffee shop has a soul — ours has a soundtrack. Simple Bru was written and recorded to capture the warmth, the ritual, and the community that makes every cup something worth coming back for.